The purpose of this HRSD Communications Logo Usage Guideline is to ensure HRSD is presented in a consistent, tasteful and professional manner. If questions arise regarding usage, please contact us.
HRSD Logo and Tagline
The HRSD Commission adopted a new logo and a new tag line in May 2010 to accompany our strategic plan. These grew from the suggestions of employees from every segment of our organization and from one-on-one interviews, focus groups, workshops and meetings with our customers. The implementation and consistent application of our name, logo and tagline standards strengthen and reinforce the identity of HRSD as one organization bound by a common mission.
Name
We refer to ourselves as HRSD in all communications. The name "Hampton Roads Sanitation District" is used only as required in legal documents.
Tagline
The tagline “Cleaning wastewater every day for a better Bay” was selected by HRSD employees and approved by the Commission. The tagline communicates a core message of our mission in a succinct manner. When applying the tagline to printed materials, the tagline and logo never should be separated.
About the Logo Design
HRSD’s Primary Logo incorporates design elements symbolic of our heritage as well as our commitment to future generations. The bottom bar, which is blue to represent clean water, reaches back in tribute to our history of treating wastewater for nearly 80 years. The green top bar, the color synonymous with environmental protection and sustainability, extends forward, reminding us of our vision: Future generations will inherit clean waterways and be able to keep them clean. Within the two bars, which create an image of a pipeline, is HRSD in a custom typeface that is clean and modern.
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Use of the Primary Logo with Tagline is optional for promotional materials. This variation of the logo should not be used in a size that makes the tagline illegible. This variation also should be positioned so there is adequate space between the logo and any text beneath it.
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When two-color printing is impractical, such as in black and white newspaper ads, a single color variation of the logo should be used. This is preferred because the two-color version appears in unattractive shades of gray when used in a black and white publication. The color should be 100 percent black when printed on a light colored background, or zero percent black (white) on a dark background. The single color variations of the logo do not have the white line that separates the blue and green portions of HRSD in the color versions.
Use of the Single Color Logo with Tagline is optional for promotional materials printed in only one color. As with the Primary Logo with Tagline, this single color variation of the logo should not be used in a size that makes the tagline illegible. This variation also should be positioned so there is adequate space between the logo and any text beneath it.
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The HRSD logo includes two colors: Pantone 3005 blue and Pantone 354 green. No other colors may be substituted. When PMS matching is not possible, such as in the production of some promotional items, the shades of blue and green closest to Pantone 3005 and Pantone 354 should be used.
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The logo must be resized proportionately. If the logo is resized vertically, it must be resized horizontally by the same percentage of the original logo size. The logo should not be rotated, reversed or inverted. The logo should not be sized below 1-inch wide for print applications, or below 100 pixels wide for digital.
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To ensure integrity and visibility, HRSD logos should be kept clear of competing text, images, and, graphics. They must be surrounded on all sides by adequate clear space. For the logo, that is equal to the "H" height from the logo.
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Protect the integrity of the HRSD identity by avoiding improper usage in the examples below:
The consistent arrangement of the HRSD logo with or without the tagline is fundamental to effective communication and should never be compromised. Always reproduce the logo from the original artwork, available in the download section.
SWIFT Logo and Tagline
The SWIFT logo is available to use with, and without, the full name of the initiative.
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When two-color printing is impractical, such as in black and white newspaper ads, a single color variation of the logo should be used. This is preferred because the two-color version appears in unattractive shades of gray when used in a black and white publication. The color should be 100 percent black when printed on a light colored background, or zero percent black (white) on a dark background.
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The SWIFT logo is based on two Pantone spot colors. However, the color builds above can be used to reproduce the logo in other color spaces.
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To ensure integrity and visibility, SWIFT logos should be kept clear of competing text, images, and graphics. They must be surrounded on all sides by adequate clear space. For the logo, that is equal to the "f" width from the perimeter of the logo.